At the end of the day, online casinos are businesses and not all are best equipped to survive. If you play regularly, you may have noticed that many online casinos closed in 2020. Some brands in the industry have become household names and yet some have not even survived their 1st few months! So why did so many online casinos close in 2020? There are various reasons for this with some being more obvious than others. Most online casinos will endeavour to give all of its member’s reasonable notice of their closure. Also, by law, they must pay any balances left on a players account once they do close. Unfortunately, this is sometimes not honoured by the online casino.
Staying Ahead of the Pack
To start with, an online casino must deliver the best service. It’s what players expect these days and that goes for all corners of their online casino. They must deliver the best games, security, bonuses, and pay-outs if they want to attract avid players. If an online casino lacks in just one of these areas, it is likely they will not get any player retention. Meaning, they will inevitably struggle to make a profit. The typical situation which leads to the online casino being closed. If you search Google: ‘best online casino’, you will no doubt find tonnes of sites all stating different brands as the best online casino.
This shows how much opinion is divided which again shows you need to deliver the best service throughout to survive! There has been a couple of online casinos that have actually launched in 2020 and took to it like a duck to water. One of these being Casimboo’s online casino, they have made the leap this year and against all odds retained many players which have enabled them to keep going into 2021.
The Niche Approach
Some gambling platforms decide to go for a ‘niche’ approach. This is where you will find an online casino which specializes in one particular type of game or games. For instance, you may come across a site where only online Slots are provided. This is not because they could not find any Roulette or Blackjack game’s developers, it’s due to their ‘niche’ factor. They are passionate about slots and therefore that is the only type of game they provide. However, they go to town with it. Sometimes it is Poker, an online casino may specialise in Poker and Poker tournament etc. Often, members are simply drawn in by branding of the online casino. It just entices them as a player.
Jurisdictions and Regulators
Sometimes it’s the online casino’s operational jurisdictions that play a part in the downfall of some brands. For example, in the UK, scores of online casinos closed in 2020 due to the Gambling Commission’s tough new rules. Things like affordability checks and self-exclude have played a major part in operators seeing a drastic fall in revenues. Yes, this protects players but has a detrimental effect on smaller businesses within the industry. Another reason why so many online casinos closed in 2020.
Online Casinos That Survive
Now, we’ve discussed why so many online casinos closed and the potential reasons for those closures. So, let’s now discuss some online casinos that have been consistent through and through for many years over. If we look at all the most popular operators in the UK, you’ll see that the benchmark is incredibly high. Some of these online casinos have been operating for 20 years now! As stated earlier, all of these top players in the industry bring the best services in every corner of their gambling platform. It’s the consistency of these types of online casinos that attract and all-importantly retain players. Loyal players are the lifeline of every online casino that has seen more than a few months of business.
Over time, the industry has had a spin-off ‘little brother’ industry which is the world of online casino reviews. There are now dedicated businesses that publish casino review websites. Some of these have grown into powerhouses within the field. All of this has played into the importance of an online casino’s performance directly affected its survival. This is because if a brand lets players down, other players are quick to be aware of this through reviews and news sites. There’s nowhere to hide for bad operators!
The main factors of why lots of online casinos closed in 2020:
- Lots of competition means only the absolute best service retains loyal players
- UK remote gambling regulations become stricter meaning only big operators can foot the new costs
- Bad operators cannot hide due to the wealth of reviews and testimonials available
- Some operators have had their licenses revoked for not keeping up with their licence conditions
The main factors of why some online casinos survived in 2020:
- Exception service in every single department of the online casino
- Big operators can afford the cost of new regulations
- World-famous slots and casino games titles earn operators’ loyal players
- Guaranteeing players get a fair service means players will come back
Those Who Survived
This epic online casino has survived for a few reasons. They offer a great platform which is speedy, secure and very easy to use. Leovegas has been operating for some time as one of the top online casinos in the industry. There’s also an abundance of games including Slots, Roulette, Poker and much more. The Lion himself is a great touch from the makers of Leovegas. Players can enjoy a safe gaming environment as they possess multiple remote gambling licenses from several of the world’s most recognised regulators. There is a simplicity about this online casino which no doubt supports the high player retention they see. Their bonuses are fair, and the policies associated with them are clearly displayed.
All British Casino
This online casino is branded as British but caters for everyone! All British Casino see lots of players from the UK online casino market as well as many other regulated markets in the world. This prestigious online casino boasts a large selection of games from great casino games developers. They have licenses to operate in every space they do so and they exceed expectations of regulators. Players are safe at this gambling site and that shows with their SSL certificate and security measures on players accounts being very robust. There’s also a Live Dealer lounge in which All British Casino members can connect in real-time with professional croupiers. These are just a few of the factors of why this online casino continues to survive and thrive.
Now the online casino industry has been around for over 20 years, it’s time all operators take a leaf from PlayOJO casino’s book. This online casino demonstrates ‘Fair-Play’ like no other platform. Albeit they are a relatively new online casino, they have more than survived their 1st couple of years. PlayOJO has taken the gaming sector by storm due to their 1st class service and not forgetting their ‘wager-free’ spins. Players keep coming back to these guys as they offer a fully comprehensive gaming platform for every type of player. As so many players enjoy getting bonuses without heavy terms and conditions, PlayOJO really is here to stay.
Finally, no online casino is ever 100% guaranteed to survive the long haul. This year (2020), has taught us that anything can happen. Even big, reputable, and fair online casinos are at risk somewhat of the volatility that the nature of gambling has. For example, even the best operator can be taken down by a series of big winners. Yes, this is much less likely than all the points discussed above but is always a possibility. Players should keep a close eye of several of the leading online casino news and reviews sites regularly. You never know, there may be some bad publicity about the platform you play with.